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Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information.


The following outlines our privacy policy.


What information do we collect?

We receive, collect and store any information you enter on our website or provide us in any other way.

  • Subscribers to our website; name & email address

  • Website members; name & email address

  • Event participants; name, email, date of birth, phone number, gender, emergency contact details


Why do we collect this information?

We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services offered by Primal Fitness;

  2. To be able to contact our Users with general or personalised service-related notices and promotional messages;

  3. To provide event participants with necessary support before or during events;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we may use to provide and improve our respective services and tailor our products to the customers’ needs;

  5. To comply with any applicable laws and regulations.


How do we collect information?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.


How do we store, use, share and disclose your site visitors' personal information?

We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorised access, disclosure, copying, use or modification.

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


How do we communicate with site visitors?

Our primary communication with you will be though our email newsletters that will keep you up to date on our latest news, promotions, events and articles.

We may contact you to notify you regarding your member account or entry to an event, to poll your opinions through surveys or questionnaires, to send updates about our company, marketing campaigns and promotions. For these purposes we will contact you via the email address you supply us with.

You can opt out at any time by selecting the ‘unsubscribe’ option at the bottom of our email communications.


How can our site visitors withdraw their consent?

If you don’t want us to process your data anymore, please contact us at


Privacy policy updates

We will make readily available to customers information about our policies and practices relating to the management of personal information.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

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